We write about business design, digital strategy, user experience, research and innovations

AI in Business Processes: How to Move From Experimentation to Measurable Value

Artificial intelligence has become a key topic in business strategy. According to a McKinsey report, approximately 78% of organizations claim […]

How to align business and people in change management with the ADAPT model

Effective change management is key to overcoming team fatigue and resistance to new technologies. Discover the agile ADAPT framework and […]

Do the WCAG guidelines and digital accessibility audits promote inclusive design?

An inaccessible mobile application or digital service is not just a technical issue. It poses real risks such as loss […]

Dr Frankenstein’s products: how to recognise and create one

Digital products are complex, but unlike Dr Frankenstein’s products (rigid and uncontrollable) or physical infrastructure (such as buildings or bridges), […]

Through research, we know how to communicate DNA test results to patients, doctors, and genetic consultants. We have gained a user's perspective!

dr Klaudia Szklarczyk-Smolana

See how research can improve your AI project

Discover how proper research helped us to identify the ways of improving the AGH AI patent tool.

Behind the scenes of our AI research projects that put people first

Should the development of AI be accompanied by an understanding of its potential impact on people’s everyday lives and decision-making […]

A Step-by-Step Guide to AI in Business (with a real case on enhancing Customer Service quality)

An increasing number of companies are turning to AI to enhance critical aspects of their operations, ranging from customer service […]

How artificial intelligence is changing finance – process optimisation opportunities

In the era of digital transformation, the role of finance departments is evolving rapidly. Traditional approaches to financial management are […]

Artificial Intelligence in business – how to make the most of it

Despite the immense interest and media buzz surrounding artificial intelligence in business, its actual adoption within organisations remains limited – only […]

Artificial Intelligence ethics: 6 key risks and how to responsibly manage them

Until recently, discussions around artificial intelligence were mostly associated with the world of technology, algorithms, and academic research. Today, AI […]

Ethnography in the digital world: why don’t users say everything?

We know more and more about users. We ask them in surveys, run usability tests, and talk to them in […]

Tablet with lofi wireframes next to a computer and a mouse

Why independent UX studios still matter in the age of AI and product teams

AI, KPIs, product teams, and design systems – yet another wave of “innovation” promising to make UX irrelevant. Agencies declared […]

Conference participants watch a medical presentation on two large screens.

UX in Healthcare: 3 challenges to address – takeaways from UX Healthcare 2025 Warsaw

UX Healthcare is an international series of events dedicated to designing UX in healthcare. In June 2025, it was held […]

A person holds a smartphone with bank notifications about transfers and account balance.

REPORT: Push communication – how to use notifications effectively in digital communication

In a world increasingly saturated with digital content, push notifications remain one of the key elements of mobile communication between […]

We write about business design, digital strategy, user experience, research and innovations

AI in Business Processes: How to Move From Experimentation to Measurable Value

How to align business and people in change management with the ADAPT model

Do the WCAG guidelines and digital accessibility audits promote inclusive design?

Dr Frankenstein’s products: how to recognise and create one

See how research can improve your AI project

Behind the scenes of our AI research projects that put people first

EN Newsletter Business Design

A Step-by-Step Guide to AI in Business (with a real case on enhancing Customer Service quality)

How artificial intelligence is changing finance – process optimisation opportunities

Artificial Intelligence in business – how to make the most of it

Artificial Intelligence ethics: 6 key risks and how to responsibly manage them

Ethnography in the digital world: why don’t users say everything?

Why independent UX studios still matter in the age of AI and product teams

UX in Healthcare: 3 challenges to address – takeaways from UX Healthcare 2025 Warsaw

REPORT: Push communication – how to use notifications effectively in digital communication