Exploration

Exploration means discovering - new needs, opportunities and chances

At this stage, we gather knowledge and outline the context of the project. Have you just started working on a product or service? You will need information if your idea has a chance. Exploration will allow us to get it for you!

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SERVICES AND TOOLS

Type of research we will choose together

To explore an issue, we use various research techniques, such as in-depth interviews, focus group interviews or observation. We will conduct desk research to analyse the data you already have and prepare a report rich in suggestions.

Business Requirements Workshop

Why?

Get to know the context of your project

Exploratory research is conducted at the initial stage of the design process, for example when we want to identify the needs of potential users. Thanks to collected information we can set further directions of the project.

When to conduct exploratory research? Use them when:

you need to understand your customers and their problems,
you want to define new target groups for your business,
you are looking for market inspiration or want to find out what the competition is up to.

Realizacje

We write about business design, digital strategy, user experience, research and innovations

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Customer experience strategy – how to design and implement an effective CX

73 % of consumers declare that customer experience (cx) significantly affects their purchase decisions. It is the quality of the […]

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UX and design thinking in a large organization – what value does it bring?

A word we often hear from UX designers working inside large organizations is “evangelism.” Designers are trying to promote the value of their work throughout the organization, wanting to show that their expertise can also apply in areas that are not at first associated with UX or design thinking. Why is it worth listening to them?

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MVP – how to design and validate a Minimum Viable Product?

Creating a product concept that will conquer the market and the hearts of users is the dream of many entrepreneurs. Despite appearances, it can be prepared relatively cheaply and easily. With help comes Minimum Viable Product.

Exploration means discovering - new needs, opportunities and chances

Type of research we will choose together

Get to know the context of your project

We write about business design, digital strategy, user experience, research and innovations

Customer experience strategy – how to design and implement an effective CX

UX and design thinking in a large organization – what value does it bring?

MVP – how to design and validate a Minimum Viable Product?

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