At this stage, we gather knowledge and outline the context of the project. Have you just started working on a product or service? You will need information if your idea has a chance. Exploration will allow us to get it for you!
Why?
Get to know the context of your project
Exploratory research is conducted at the initial stage of the design process, for example when we want to identify the needs of potential users. Thanks to collected information we can set further directions of the project.
When to conduct exploratory research? Use them when:
- you need to understand your customers and their problems,
- you want to define new target groups for your business,
- you are looking for market inspiration or want to find out what the competition is up to.
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