We design UX based on the process and principles of User Centred Design, with a strong emphasis on the business context. In our company, designing is usually preceded by research and analysis, and designers work in interdisciplinary teams, exchanging business knowledge with researchers and consultants.
Ethnography in the digital world: why don’t users say everything?
We know more and more about users. We ask them in surveys, run usability tests, and talk to them in […]

