We start the AI discovery process with a detailed analysis of user behaviour and preferences by directly observing their daily interactions. This gives us reliable information about how users perform different tasks and the obstacles they encounter.
We then diagnose weaknesses in the current processes and assess opportunities for AI to improve them, identifying the elements that cause users the most difficulty.
On this basis we:
- create a customer journey and identify where the application of AI can bring the greatest benefits
- design a new, streamlined process designed to support AI.
Throughout the process, we select optimal research methods, such as observations, in-depth interviews and focus groups, to thoroughly understand user needs and determine where AI can be most effectively applied.