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Discover the stories that inspire

Trajektorie is an annual interdisciplinary conference for clients, partners and friends of the EDISONDA.

We share professional experiences, exciting projects and discuss new opportunities created by the merging of the design and business worlds.

Let's talk!About us
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Trajectory: I

How are new technologies, including AI, improving accessibility from 
a blind person's perspective?

As a blind person, Paulina Gajoch shared her experiences of interacting with new technologies. Her presentation covered topics such as:

  • How does technology help blind people to access information?
  • What is an accessible product?
  • What is the role of people with disabilities in the creation of digital products?
  • How is artificial intelligence changing the way a blind person interacts with a product?
Paulina Gajoch, prompt engineer - girl seated on stage with a badge

For English, please remember to turn on the subtitles.

Trajectory: II

What doesn’t AI know? Ethnography for the 21st Century

From working conditions in the mines of Peru and South Africa to shopping in high school. Maria Leńczuk shows us that life can be more surprising than you think.

In her talk, Maria presents a variety of research projects using much more than IDI and UX testing, showing the benefits of using ethnographic research methods in the digital workplace, retail and other areas.

Wherever good user experience matters.

 

 

Maria Leńczuk - UX research team lead

For English, please remember to turn on the subtitles.

Trajectory: III

BIelik.AI - an AI model we taught to fly

Maciej has spent over a decade developing his consulting, advisory and sales skills in the Polish and international markets.

His career spans a wide range of sectors including IT, e-commerce, industrial design, electronics and heavy industry, where he has successfully implemented sales strategies and led advanced automation and mobile application projects, particularly in the area of AI for business.

Since 2023 co-responsible for business and partnerships at SpeakLeash Foundation (creators of the Polish LLM – Bielik).

Maciej Szymański, digital transformation advisor

For English, please remember to turn on the subtitles.

Trajectory: IV

Brain hacking. Designing small steps for big changes

Grzegorz talks about our impact on both the natural and digital environment and how these environments affect our development. From his talk you will learn, among other things:

  • What were humans designed to do (biology, senses, emotions)?
  • How our lives have become controlled by phone alerts, granola bars and the promise of artificial intelligence.
  • How to develop a small steps strategy to escape the dopamine pleasure trap of the digital jungle, avoid premature death from common lifestyle diseases and maintain mental health into old age.
Grzegorz Żarnowski, senior product designer

For English, please remember to turn on the subtitles.

Trajectory: V

Close the loop!

In her presentation, Agnieszka Dziedzic discusses the importance of the circular economy, focusing on extending the life of goods – especially clothing – after they have been produced.

Agnieszka Dziedzic, Marketing Director, VIVE textile recycling

For English, please remember to turn on the subtitles.

Trajectory: VI

A general in a suit

In his presentation, Miłosz explains what Net Assessment is – a comprehensive comparative analysis of a company’s strengths and weaknesses in the context of its competitors, taking into account factors such as market position, technological capabilities, financial resources and more.

Miłosz Michałowski-Żuk, Senior Product Designer

For English, please remember to turn on the subtitles.

A man and a woman looking at a board on a wall

EDISONDA – your partner for digital products.

We advise, research and design innovative solutions.

We help at every stage of innovation development and exploitation, from research and identification of business needs, through the exploration and idea generation phase, to the design, implementation and improvement of finished digital products. We carry out these activities in the competitive world of large and established companies (we are part of Grant Thornton Poland).

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More than 900 projects
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Over 15 key industries
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Long-term partnerships
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Actual projects implementation

Explore our other services

  • Intelligent User Interface

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    With the increasing influence of artificial intelligence on digital products, creating an interface that is understandable, contextual and effective is becoming an end in itself.

  • Development Programmes

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    We offer tailor-made courses based on a broad portfolio of more than 60 subject modules. From digitisation, digital service and product design, research, technology implementation - including AI.

  • AI Discovery

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    A comprehensive study to discover the potential and contexts in which artificial intelligence can support your product or solution.

Found your inspiration? Contact us and let's bring it to life!

Michał Madura
Senior Business Design Consultant

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