Eyetracking is an examination using a device that records eye movement – an eyetracker. During the session, we measure fixations, i.e. the focus of the eyes on particular elements of your system, and saccades, i.e. the movements that move the eyes between them.
- When do we test?
We successfully use testing in projects where the visual form plays a major role – e.g. to compare two versions of the same website, to test the effectiveness of advertising elements or the homepage.
- How do we test?
We use desktop eye trackers for on-screen analysis, and mobile eye trackers for on-site research, e.g. to check how users see particular elements in the natural context of using a given application or system.
Eyetracking is a good complement to usability research. It is ideal when you want to redesign your current service or system. The survey will then be integrated into the wider analysis process to point out the weaker areas of the product under test.
Testing is also useful when you are designing a brand new digital product or a new version of such a product. We can then test it thoroughly, even before you invest in an expensive implementation.