Definition

Defining strategies based on research findings

In order to sell a product or service it is worth defining who the recipient is, what their needs are and what they are looking for. At this stage we focus primarily on the context of the user.

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Services and tools

Defining requires close cooperation

The information gathered through research and exploration, is used to define the strategy and project assumptions. At this stage, we will prepare a workshop and use a range of proprietary design tools.

Discovery Sprint

Why?

Define user, strategy, and assumptions

We know this is not easy, so we will help you if:

you are at the stage of defining your idea and creating a strategy,
you’re thinking about modifying your business model,
you are planning to enter new markets or are at a new stage of your company’s development,
you are wondering how to translate the data you have into product development.

We write about business design, digital strategy, user experience, research and innovations

Article

MVP – how to design and validate a Minimum Viable Product?

Creating a product concept that will conquer the market and the hearts of users is the dream of many entrepreneurs. Despite appearances, it can be prepared relatively cheaply and easily. With help comes Minimum Viable Product.

Article

UX and design thinking in a large organization – what value does it bring?

A word we often hear from UX designers working inside large organizations is “evangelism.” Designers are trying to promote the value of their work throughout the organization, wanting to show that their expertise can also apply in areas that are not at first associated with UX or design thinking. Why is it worth listening to them?

Article

Customer experience strategy – how to design and implement an effective CX

73 % of consumers declare that customer experience (cx) significantly affects their purchase decisions. It is the quality of the […]

Defining strategies based on research findings

Defining requires close cooperation

Define user, strategy, and assumptions

We write about business design, digital strategy, user experience, research and innovations

MVP – how to design and validate a Minimum Viable Product?

UX and design thinking in a large organization – what value does it bring?

Customer experience strategy – how to design and implement an effective CX

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