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Research

Research paves the way for data-driven decisions. Explore your users' needs
and discover new opportunities.

We research to uncover new opportunities

Before making key decisions, ensure you have a full understanding of your customers, competition, and market environment.

EthnographyCompetitive AnalysisDiary ResearchIn-Depth InterviewsFocus Groups
A women interviews another woman, both sitting at the table, one holding a notebook, second one a coffee

We research to improve existing solutions

Together, we help you evaluate your solution, establish metrics, and set up analytical tools to track every step and gain valuable insights.

E-commerce AuditUsability testsFriends & FamilyUX AnalyticsA/B tests
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We research using various methods

  • In-Depth interviews

    A women interviews another woman, both sitting at the table, one holding a notebook, second one listening carefully

  • Diary Research

    Notebook with hand written text inside

  • Usability tests

    A man and a woman looking at a smartphone screen during a UX research interview

  • Contextual inquiry

    Smartphone screen with graphs, car steering wheel in the background

  • Audit and Benchmark

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  • Focus Groups

    People on a meeting behind a glass wall

  • Quantitative Analysis

    Tablet screen with some graphs

  • Research System

    Table with a book, a notebook, a pen, glasses, a coffee and some sticky notes on it

Our areas of expertise

15 years of experience have enabled us to gather best practices across multiple areas.
Digital Workplace Research
Digital Product Accessibility Research
Target Group Research for new services
Five people during research workshops

We ensure easy access to knowledge and an effective research process

Our team will help you create a strategic approach to research within your organisation and make more informed decisions about products and services using the AI-powered Research System.

Find out more

Strategy is key in research

Discover how we usually work.
Contact us

  • We start by defining the target groups, their problems, and your business objectives.

  • We carefully plan the research process to provide relevant data and insights for your decisions.

  • We have our own respondent database, which makes launching research much easier.

  • We conduct research in every environment, observing and engaging in face-to-face or online discussions.

  • We leverage the latest tools, including artificial intelligence, to analyse the results.

  • We deliver results in the form of a report, research system, and specific implementation recommendations.

  • We conduct workshops to discuss the recommendations and monitor the implementation process.

Our projects

Check out our projects in areas such as finance, healthcare, and energy.
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Accessibility and new technologies

Together with our trusted partners, we actively explore how new technologies can support the banking of the future and make services more accessible to people with specific needs.

Kanlux logo
ING logo
Generali logo
InPost logo
BNP Paribas logo
Orlen logo
15+ years in the market
Over 900 projects
More than 50 specialists
Long-term partnerships

We match the right team of specialists to your project challenge

Our team consists of individuals with diverse experience and expertise across various industries and disciplines.
Maria Leńczuk – a woman with shoulder-length hair, smiling slightly, wearing a navy blue outfit with colorful sleeves
Maria Leńczuk
Research Team Leader

Has one 20 years of experience in research, consulting, and service design. He develops development programmes for both Polish and international partners.

Anna Bielak—a woman with short hair wearing a pink kimono with a floral pattern—smiles at the camera.
Anna Bielak
Product Designer

Researches, analyses, and designs. Balances needs of different stakeholders with ease. Effective collaboration goes hand in hand with smart, practical solutions.

Małgorzata Sapeta – a woman with shoulder-length hair, wearing a pink blouse and black jacket, smiles at the camera.
Małgorzata Sapeta
Senior UX/CX Researcher

Experienced strategist and researcher. Supports communication, branding, and product-related decisions. Ensures final results are user-friendly.

Joanna Pałubicka – a woman with long hair, wearing a burgundy sweater, smiles slightly as she looks toward the camera.
Joanna Słubicka
UX Researcher

Fascinated by mechanisms of thinking and how they manifest in language. Uses advanced tools and technologies. Turns chaos into structure and effective solutions.

Magda Fedorczuk – a woman wearing glasses, a plaid shirt, with long wavy hair, looks into the camera.
Magdalena Fedorczuk
CX Researcher

Researcher with a background in digital design and UX. Works in the e-commerce field. Specialises in qualitative research, exploration, and usability testing.

... or share our knowledge directly with your team

We invite you to training sessions led by our specialists.
dedicated training

AI in research teams

Discover Business Design tools that will help your team effectively deliver projects that support business goals based on KPIs. Learn how to use AI-powered tools in everyday work.
3 days (9 h)
10 people
Dedicated training
Maria Leńczuk
2000 zł netto
Training details
dedicated training

Business Systems – design

Discover the fundamentals of User-Centred Design and learn how to use analytical and workshop tools to create systems and applications that support business goals.
2 days (13 h)
8–10 people
Dedicated training
Agnieszka Turalińska
2000 zł netto
Training details
dedicated training

Intranet – best practices

Discover best practices and tools that will help your team effectively plan, research, implement, and manage systems such as an intranet, knowledge base, or employee portal.
2 days (13h)
8–10 people
Dedicated training
Michał Krupiński
2000 zł netto
Training details

Would you like to develop a new product or optimise an existing one?

Let's talk
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