A User Experience audit enables the quality of a user’s interaction with a website, application, product, or service to be assessed and analysed. It allows you to detect areas where there are gaps in information or functionality, making it one of the key elements of conscious design.
A UX audit is mainly used to analyse a website, a service page, or when carrying out a UX audit of an online shop page.
Conducting a UX audit can help to improve the user interface, optimise navigation and processes, and improve usability, accessibility, and user satisfaction. It also allows you to identify factors that may affect the success of your product or service in the market. A usability audit allows you to learn about the website’s strengths, and weaknesses, identify business objectives, conduct a website assessment, learn about the website’s user experience, and determine whether the website meets basic user requirements.
The UX analysis in a UX audit can use various methods and techniques, such as user path analysis, competition, heuristic interface evaluation, or accessibility and responsiveness evaluation.
Before starting the audit, it is worth defining the objectives and scope of the study carefully in order to choose the right method to focus on the most important aspects of the project.
What can be investigated with a UX audit? What does a website audit consist of?
- The first aspect that can be investigated during a website audit is the usability analysis of the website. This involves assessing the ease and comfort of use of the interface by the user. That is, whether the product or service is easy to use and users can perform planned tasks without problems.
- Another important perspective is accessibility. During a UX audit, it is checked whether the product or service is accessible to people with different types of limitations, such as visual or hearing disabilities.
- Next, it is useful to examine what aesthetic impressions the product or service evokes among users. You can also check whether the interface is visually appealing.
- Another important aspect is the user entry threshold. This is whether the website/app allows the user to quickly see what the website is for and what elements of the product or service attract the website users and encourage interaction.
- Another element worth investigating during a UX audit is compliance with user expectations. That is, whether the website, application, or service meets the users’ needs.
- No less important is navigation. During a UX audit, it is checked whether the website or application is easy to navigate and whether users can easily find the information and functions they need.
- Another aspect that can be examined during a UX audit is the quality of the content. What visual and textual impressions the content of a product or service evokes has an impact on user perception and satisfaction.
8. Last, but not least, the terminology and language that can be examined during a UX audit. It is checked whether the language used in the interface is clear and understandable to users. In this case, special attention should be paid to who the audience of the content is.
Which products can be examined by means of an audit?
- A website usability audit – is a tool that identifies difficulties related to user interactions with a website. A website audit can highlight difficulties with navigation, lack of intuitiveness, or unclear interface elements, as well as problems with logging in, searching, and other elements in web areas.
- Mobile app audit – In addition to the elements mentioned in the previous section, a mobile app audit can help identify issues with typical mobile app functionality. During the audit, it is worth paying attention to responsiveness and the adaptation of specific components for mobile devices so that they are attractive but still perform their functions.
- UX audit of an online store – website usability analysis is an indispensable tool for any entrepreneur who wants to increase sales. A shop UX audit allows you to identify problems related to the shopping basket, payments, forms, or the appropriate display of products, i.e. the basic aspects to which online shoppers pay attention. In this way, you can optimise your online shop and increase conversion.
- Audit of systems e.g. CRM– allows you to identify problems related to business processes, functionality, performance, security, compliance, user roles, and rights. As a result, you can improve the quality of the system and increase user satisfaction.
How is a User Experience audit performed?
There are several methods of conducting a UX audit and choosing the right one depends on many factors, such as the purpose of the analysis, the type of product, and the budget. Among the most popular methods we can include:
- Heuristic analysis – this is one of the most popular methods of conducting a UX audit. It involves an experienced UX specialist reviewing a website or application to assess whether the product meets certain standards and design principles. This method is relatively quick and inexpensive, but may not take into account specific user needs.
- Expert UX audit – the process of evaluating and verifying the user interface of a product or service by an expert in terms of the quality of the user experience. This method of performing an audit involves analysing various elements of the interface, such as navigation, information architecture, language and terminology, responsiveness, design, and accessibility. It is a particularly useful tool for more advanced projects where more thorough research methods are needed.
- User path analysis – involves examining/simulating a walkthrough of the typical paths users take. This makes it possible to identify potential problems in interactions with a product or service, if only during the purchasing process faced by online shop customers.
- Competitor analysis – involves comparing the product with competing products to identify its strengths and weaknesses. This type of audit can help to identify how the product can stand out in the market, but unfortunately, it does not take into account the direct needs of users.
- User tracking – involves monitoring and analysing user behaviour on a website or app to identify usability issues. By doing so, it provides realistic information about the user experience but requires the right tool and time to set the parameters and analyse them afterward.
During a typical audit, we usually combine some of these methods to get more comprehensive results.
In summary, if you want to take care of your website, app, online shop, or CRM system, it is worth conducting a usability analysis and using the services of audit execution. It will tell you what can be optimised to increase conversion rates, improve quality, and enhance the user experience of your website.
Additional glossary of terms related to UX audit
- Usability – assessing the ease and effectiveness of the use of a system and analysing the usability of a website by users.
- Accessibility – testing whether the system is accessible to people with different disabilities, the website should meet accessibility standards, e.g. WCAG.
- User satisfaction (user satisfaction) – testing whether users are satisfied with the system or website and its functionality.
- Navigation – an assessment of how easy it is to navigate the system and the accessibility of the functionality needed.
- Information architecture – analysis of the organisation of information in the system and the ease with which users can find the information they need.
- Data analysis – analysis of data concerning the usability of the system and website user behaviour, such as the number of clicks, time spent on the website, and conversions.
- Usability heuristics – a list of usability criteria that help to assess whether a system is easy to use and meets expectations.