We write about business design, digital strategy, user experience, research and innovations

How to design an effective Customer Self-service portal?

According to Microsoft research, today’s customers expect comprehensive service across multiple channels. 59% have used 3 or more channels in […]

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Digital workplace. How to design a virtual workplace in the age of remote working?

The digital workplace, or virtual work environment, has been gaining popularity for years, and not only because of the pandemic and the necessity of remote working. We are very familiar with tools such as intranets and electronic document flow, but the fundamental change in the topic of the digital workplace took place when we stopped thinking about it as a collection of tools and switched to thinking about the processes that take place in a company.

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Customer experience strategy – how to design and implement an effective CX

73% of consumers declare that cx significantly affects their purchase decisions. How can you design and implement an effective customer experience strategy?

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MVP – how to design and validate a Minimum Viable Product?

Creating a product concept that will conquer the market and the hearts of users is the dream of many entrepreneurs. Despite appearances, it can be prepared relatively cheaply and easily. With help comes Minimum Viable Product.

Through research, we know how to communicate DNA test results to patients, doctors, and genetic consultants. We have gained a user's perspective!

dr Klaudia Szklarczyk-Smolana

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UX and design thinking in a large organization – what value does it bring?

A word we often hear from UX designers working inside large organizations is “evangelism.” Designers are trying to promote the value of their work throughout the organization, wanting to show that their expertise can also apply in areas that are not at first associated with UX or design thinking. Why is it worth listening to them?