We write about business design, digital strategy, user experience, research and innovations

B2B e-commerce platform – how it differs from B2C and what are the benefits of implementing it

Anything can be sold online, but not every product is easy to sell. Traditional manufacturing companies used to sell using […]

Is your online store keeping up with e-commerce market changes and user expectations? When and how do you check this?

According to the report E-commerce in Poland 2022, compiled by Gemius in cooperation with Polish Internet Research and IAB Poland, […]

Business Requirements Workshop – what is it and why is it worth conducting?

Whether you are working on creating an MVP of a new digital service or product, a digital implementation, or a […]

How to measure the quality and maturity of an intranet?

What does a good intranet mean? From experience, I know that different factors define a good intranet for the management […]

Through research, we know how to communicate DNA test results to patients, doctors, and genetic consultants. We have gained a user's perspective!

dr Klaudia Szklarczyk-Smolana

Change management – a great product is not enough to be successful. You still have to convince people to use it.

This is not a text about marketing. Nor about the value proposition. Or at least not just about that. If […]

How to conduct proper ethnographic research and get the most out of it for your business?

Modern ethnographic research has its origins in cultural anthropology. The Polish anthropologist Bronislaw Malinowski convinced that it was impossible to […]

Counting clicks – in how many clicks will you apply for a job in Europe? (REPORT)

A report in the series “Counting clicks”. This time we looked at – in how many clicks will you apply […]

How to design an effective Electronic Customer Service

According to Microsoft research, today’s customers expect a comprehensive service across multiple channels. 59% have used 3 or more channels […]

Juice Squeezing 2022 and inspirations for 2023

We present marketing, business, and cultural inspirations from across the past year. Which books and articles to read, which podcasts to […]

What exactly is business design and what value can it bring to the organisation?

Business design is about designing a profitable business. This can be a commercially successful product or a service. To achieve […]

Remote qualitative research – how do we research in the #stayathome era?

Investment in the development of the digital aspect of business has not been so important, necessary, and inevitable for a […]

With research or ” blindly” – how to implement new products?

As many as 56 percent of medium and large companies in Poland implemented new products during the year. However, few […]

Experiment, that is how to test business ideas

What do you associate the word experiment with? With a risky activity? Or a scientist in a cold laboratory? We […]

UX research in e-commerce – which method will work best for you?

In 2020, many companies had to enter the world of e-commerce at a cracking pace to respond to customer needs […]

We write about business design, digital strategy, user experience, research and innovations

B2B e-commerce platform – how it differs from B2C and what are the benefits of implementing it

Is your online store keeping up with e-commerce market changes and user expectations? When and how do you check this?

Business Requirements Workshop – what is it and why is it worth conducting?

How to measure the quality and maturity of an intranet?

Change management – a great product is not enough to be successful. You still have to convince people to use it.

How to conduct proper ethnographic research and get the most out of it for your business?

EN Newsletter Business Design

Counting clicks – in how many clicks will you apply for a job in Europe? (REPORT)

How to design an effective Electronic Customer Service

Juice Squeezing 2022 and inspirations for 2023

What exactly is business design and what value can it bring to the organisation?

Remote qualitative research – how do we research in the #stayathome era?

With research or ” blindly” – how to implement new products?

Experiment, that is how to test business ideas

UX research in e-commerce – which method will work best for you?