A Discovery Sprint helps validate a business idea quickly and is the perfect first step in building useful and scalable […]
We write about business design, digital strategy, user experience, research and innovations
UX audit – a glossary of terms
A User Experience audit enables the quality of a user’s interaction with a website, application, product, or service to be […]
B2B e-commerce platform – how it differs from B2C and what are the benefits of implementing it
Anything can be sold online, but not every product is easy to sell. Traditional manufacturing companies used to sell using […]
Is your online store keeping up with e-commerce market changes and user expectations? When and how do you check this?
According to the report E-commerce in Poland 2022, compiled by Gemius in cooperation with Polish Internet Research and IAB Poland, […]
Through research, we know how to communicate DNA test results to patients, doctors, and genetic consultants. We have gained a user's perspective!
Business Requirements Workshop – what is it and why is it worth conducting?
Whether you are working on creating an MVP of a new digital service or product, a digital implementation, or a […]
How to measure the quality and maturity of an intranet?
What does a good intranet mean? From experience, I know that different factors define a good intranet for the management […]
Change management – a great product is not enough to be successful. You still have to convince people to use it.
This is not a text about marketing. Nor about the value proposition. Or at least not just about that. If […]
How to conduct proper ethnographic research and get the most out of it for your business?
Modern ethnographic research has its origins in cultural anthropology. The Polish anthropologist Bronislaw Malinowski convinced that it was impossible to […]
Counting clicks – in how many clicks will you apply for a job in Europe? (REPORT)
A report in the series “Counting clicks”. This time we looked at – in how many clicks will you apply […]
How to design an effective Electronic Customer Service
According to Microsoft research, today’s customers expect a comprehensive service across multiple channels. 59% have used 3 or more channels […]
Juice Squeezing 2022 and inspirations for 2023
We present marketing, business, and cultural inspirations from across the past year. Which books and articles to read, which podcasts to […]
What exactly is business design and what value can it bring to the organisation?
Business design is about designing a profitable business. This can be a commercially successful product or a service. To achieve […]
Remote qualitative research – how do we research in the #stayathome era?
Investment in the development of the digital aspect of business has not been so important, necessary, and inevitable for a […]