We write about business design, digital strategy, user experience, research and innovations

Customer experience strategy – how to design and implement an effective CX

73% of consumers declare that cx significantly affects their purchase decisions. How can you design and implement an effective customer experience strategy?

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MVP – how to design and validate a Minimum Viable Product?

Creating a product concept that will conquer the market and the hearts of users is the dream of many entrepreneurs. Despite appearances, it can be prepared relatively cheaply and easily. With help comes Minimum Viable Product.

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Design System – fleeting trend or panacea for all the evils?

Contrary to a trend that has been growing for the past few years, Design System is nothing new in design. Many companies have for years been concerned about the consistency of their services and experiences – and thus also their interfaces. What are they building on?

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UX and design thinking in a large organization – what value does it bring?

A word we often hear from UX designers working inside large organizations is “evangelism.” Designers are trying to promote the value of their work throughout the organization, wanting to show that their expertise can also apply in areas that are not at first associated with UX or design thinking. Why is it worth listening to them?

Through research, we know how to communicate DNA test results to patients, doctors, and genetic consultants. We have gained a user's perspective!

dr Klaudia Szklarczyk-Smolana